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Paramount+ FYC Brand Campaign

Agency: Compadre
Client: Paramount+
Role: Logo Design/ Brand Identity

Paramount+ came to Compadre for a brand identity system for their annual FYC campaign. I acted as the Art Director for this job and designed the logo and usage for the logo. The logo was inspired by the legacy mark of the famous, iconic Paramount mountain. We took apart parts of their legacy brand and created a new iconic mark. We used two gradients to embellish the new marks and elevate them into their own presence, distinguished from the Paramount blue.


Reduced Logo


Co-Branded Logo

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