Dr. Santor Nishizaki(Mulholland CEO) is a man of many skills. He owns and operates Mulholland, speaks in educational and inspirational talks, and helps businesses succeed. He provides the necessary steps for others to achieve their full potential and this is exactly what we wanted to capture within the logo and brand identity for Mulholland. The logo symbolizes 3 things that represent the brand values of Mulholland. The logo symbolizes a staircase, a stage and the letter M. It was very important to make the brand feel inspiring and motivating to represent the same emotions you get when you attend a talk by Dr. Santor Nishizaki.