David Navarro has been creating delicious, authentic Mexican foods from his family's recipes for a few years and felt it was time to spice up his brand. Through the design process we discovered his brand identity should revolve around these three values: authentic, inviting and traditional. Once we discovered these brand values we were able to focus our design process into iconic traditional patterns, known in Mexican culture, paired with bright, tasteful colors to invite you to their festival of spicy, chili inspired foods.