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Sandy Ballejos had a vision of a coffee enterprise, a coffee brand thats more than just coffee. She wanted to build a culture around coffee that can educate, engage and inspire others to find their inner barista. That's why she came to me to turn her vision into reality. Barista Counter is her dream and she wants to share it with the world. Through our developmental stage in our creative process we believe her brand would revolve around coffee education, craftsmanship and a community of other coffee lovers. It was important to make sure her brand was not about coffee, but about bringing people together at the barista counter to talk about coffee.
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