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UFC 30th ANNIVERSARY
Role: Logo Design/ Key Art/ Styleguide
The UFC had their 30th Year Anniversary this year in 2023. They came to Compadre for their expertise in creating unique looks for this world wide event. My role was to design the logo for this event as well as the key art and the style guide. This brand was designed to be flexible at the smallest scale, to the largest OOH print. The 30 is enclosed by an octagon and without the octagon around it the number 0 itself is an octagon as well. Creating a flexible system that continuously expresses the core nature of the UFC, an octagon event. The key art is flanked with a timeline of the most impactful events in the 30 years of the UFC history as well as a collage of the most historic and iconic events. The color green was picked to represent this event as it traditionally represents the anniversary of the number 30.
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