NBC has premiered the #1 show on Sunday nights for the pas t11 years. With so many new streaming service picking up games to stream NBC saw an opportunity to once again prove why they are the leaders in sports shows. They came to Compadre for a brand new logo to compete and exceed the competitors. My role was to design the logo using custom typography directed by the amazing J. Collins. The new SNF logo was designed to be versatile, impactful and timeless. The best part of the logo was nod we gave to the original NBC peacock beak logo. We incorporated the beak from the NBC peacock into the chips of the custom SNF typography, making it truly unique and branded to NBC.