JNN General Contractors is a family owned construction company comprised of the father and his two sons. JNN specializes in high end residential construction, but would eventually like to also work in commercial construction. Knowing this we created a logo and brand identity that can grow with the company as time goes by. The logo is constructed by the letters JNN, as if the pieces were meant to be built together. There's a combination of residential home symbols (chimney and roof) and commercial building symbols (sky rise and city scape).