The goal for this brand identity project was to align the brand values of Derrick Valdus to its target audience to drive sales. This lifestyle brand was inspired by modern, fashion aware, career driven men in their 30 - 40 years of age who are conscious of their public image (social media, bloggers, freelancers, etc...). Derrick Valdus is dedicated to growing a brand that insures that it will keep you looking your best at the best price.