Commitment to a presentation and experience is what separates Ashli’s Pastries from all other pastry shops. Her attention to detail and customer satisfaction were the perfect brand values to build around. The packaging contains the story of the journey Ashli’s Pastries has been through and she even goes as far as hand tying every box that leaves her shop with a ribbon. This ribbon, flow quality and personal touch heavily influenced the signature-like logo of this brand. Along with the black and white color combination, the logo and brand exude elegance.