I am Felipe Picazo and I specialize in logos and brand identity. I work with entrepreneurs and small to mid-size businesses that want to take the next step and gain a competitive edge with design.

My Process


Competitive Landscape

Brand Audit

Audience Discovery


Brand Positioning

Logo & Brand Elements

Brand Styleguide


Design & Collateral

Writing & Messaging


Recent Work


Logo + Branding

Ashli's Pastries

Logo + Branding

Derrick Valdus

Logo + Branding

Ashli Coral

Ashli's Pastries

"I went to Felipe for my signature logo & business cards and couldn't be happier. I get so many compliments on them! I smile every time I see them! He brought my vision to life. He is so creative and detailed. So much thought and work went into this and it shows on the full outcome of my business. Amazing! Much appreciated."

I Love My Clients

Kristal Uribe

Kristal Eats

"I had many aspects of my brand that I couldn't translate to a specific idea or image. Felipe knew how to get me from imagination stage to reality. Thank you!"

Jesus Paez

JH Business Advisors

It was difficult to find a designer that understood my business and what I wanted from a brand. Felipe took the right measures to research our field and provide us with a logo to succeed. His efforts and skill really show throughout the process. Thank you so much!!!!

Let's Connect

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PICAZO Creative is a graphic designer who specializes in logos and brand identity for companies that are seeking a competitive edge with design.


Text or Call 323.719.3357

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